#OPENDAYANDNIGHT

A year round campaign developed for Denny's Philippines as they launched their very first store in the Philippines. The visual is a creative translation of day and night flushed against a line art design of the city's day and night landscape, while using food elements that speak of Denny's as a brand. The design is made to appeal to the younger market while still maintaining a hold on the general market segment of the vast diners targeted for Denny's.

This key visual was translated to more media in the forms of lamp post banners, streamers, flyers, in-store materials, and online.

Client: Denny’s Philippines
Art & Copy: Ikie Binoya
Photography: Ikie Binoya