a papermoon story
Inspired stories of Paper Moon, of dreams, fantasy and imagination; of play, fondness and creativity. A collection of visual narratives told in custom hand drawn line illustration scattered throughout the length of the menu. An enjoyable and playful interaction of art and photography.
The concept was eventually adopted to a full campaign and the main visual was used in other materials like restaurant board ups, posters and online materials.
Client: Paper Moon Philippines
Art & Copy: Ikie Binoya
Photography & Styling: Ikie Binoya